Platinum award from A'design
2020 Platinum A'design award, ⓒFLMT

Platinum award from A'design

We've got Platinum!

최근 저 멀리 이탈리아에서 좋은 소식을 전해들었습니다.
작년 완공한 인테리어 프로젝트인 Perception이 세계 권위의 국제디자인어워즈 중 하나인 A'design awards[1]에서 인테리어부분 최고상인 Platinum상을 수상했다는 소식입니다.

어려운 과정속에서도 서로를 믿고 좋은 프로젝트를 함께 해준 모든 협력사와 관계자 분들께도 함께 영광을 나누고 싶습니다. 특히 모든 과정을 믿어주시고 밀어주신 카페 '퍼셉션' 대표님께도 감사와 축하의 인사드립니다.

앞으로도 드러나지 않더라도 모든 과정이 부끄럽지 않을 수 있도록 진정성 있는 힘을 다하겠습니다.


  1. A' Design Award and Competition is the World’s largest, most prestigious and influential design accolade, the highest achievement in design. ↩︎

Design name:


Primary function:



As a branding and interior designer of this retail project, the brand name of the cafe "Perception" gave strict inspiration to us. People usually feel something through their past experiences, which means very personal and private. Have you thought about that other people think or feel just the same as you had? We believed that this question is valuable to deal with this project. Then we started to touch the norms of feeling at the cafe.


This small warm wooden feel cafe located on the corner of crossroad within a quiet neighborhood. The centralized open-preparation zone gives a clean and extensive experience of barista's performance to customer everywhere that bar seat or table seat in a cafe. The most attractive ceiling object called "Shading tree" starts from the backside of the preparation zone, and it covers the customer zone to makes the entire atmosphere of this cafe. It gives an unusual spatial effect to people and also become a medium for people who want to be lost in thought with flavorous coffee.


The client just wanted a cozy and comfort place to neighbors who visit, but we start to develop a concept that can show spatial advantages to both barista and customers. Because we believe the spatial atmosphere comes from not only the physical things but also the human. Then we suggested a centralized preparation zone with a medium that can make focus on the barista and give comforts to customers. Then I gave the question to the client. "Have you imagine that speaker or creatures under the big shading tree?"


Among the elements of interior design, this ceiling object has prepared by digital fabrication technology. The initial digital volume was manipulated and evaluated in a virtual space to get higher acoustic performance. Then the quantity of material and construction method had determined. We also have calculated the optimized load point to mount over half-ton of plywood on the ceiling.


After the decision to make a "Shading tree" as a medium of norms to create and convert people's experiences in the cafe, we focused on the language of construction. Digital fabrication and parametric design often give a futuristic, unfriendly feeling. But we needed to make sure that technology means not a futuristic design. In other words, when it converts materials to the immaterial thing, we could get a more warm and friendly mood from cutting-edge construction technology.


Even if the evaluated digital volume of the ceiling gives more dynamic and functional form, we needed to manipulate some areas to get clearance height. And we have developed custom ceiling joints and details from the computational analysis that shows this ceiling object feels safe and light.

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